{"id":4122,"date":"2023-02-09T16:48:10","date_gmt":"2023-02-09T15:48:10","guid":{"rendered":"https:\/\/solidarites.ch\/?post_type=cpt_sj_article&p=19293"},"modified":"2023-02-12T18:39:24","modified_gmt":"2023-02-12T17:39:24","slug":"zero-pubca-nous-ferait-du-bien","status":"publish","type":"cpt_sj_article","link":"https:\/\/solidarites.ch\/geneve\/journal\/416-2\/zero-pubca-nous-ferait-du-bien\/","title":{"rendered":"Z\u00e9ro pub,\u00e7a nous ferait du bien\u2009!"},"content":{"rendered":"\n
<\/div>\n\n\n\n
\"Une
Le public pourra s\u2019exprimer sur les affiches de campagne. \u00c0 vos stylos\u2009!<\/figcaption>\n
<\/div><\/figure>\n\n\n

\u00abPleurer fait du bien<\/a>\u00bb<\/em>. Et ce n\u2019est pas votre pote qui vous le dit, c\u2019est une caisse maladie. En ajoutant pour vous en convaincre que \u00ab\u2009les larmes r\u00e9duisent l\u2019hormone du stress\u200a\u00bb<\/em>. Vous ne vous en souvenez plus\u2009? Cherchez un peu, \u00e7a va probablement vous revenir\u2026 C\u2019est que les pubs restent dans la t\u00eate. Surtout les injonctions faussement bienveillantes comme celle-ci.\u00a0<\/p>\n\n\n\n

Les publicitaires ne reculent devant rien pour attirer notre attention et marquer notre inconscient. En nous montrant ce qu\u2019on n\u2019a pas, la pub cr\u00e9e en nous de la frustration. En survisibilisant des corps correspondant \u00e0 la norme sociale, elle nous fait ressentir du mal-\u00eatre. Elle engendre aussi des envies contradictoires. Il faudrait \u00ab\u2009acheter responsable\u200a\u00bb<\/em> et devenir \u00ab\u2009le ma\u00eetre de la route\u2009\u00bb<\/em> en m\u00eame temps. <\/p>\n\n\n\n

La pub colonise notre imaginaire, notre cerveau associant des mots et des images \u00e0 des produits. Et pas n\u2019importe lesquels\u2009: une enqu\u00eate a \u00e9t\u00e9 men\u00e9e tout derni\u00e8rement sur les affiches commerciales en Ville de Gen\u00e8ve, et celles-ci mettent surtout en avant les produits alimentaires, en particulier la viande. L\u2019urgence climatique\u2009? Allons plut\u00f4t faire des grillades entre ami\u00b7e\u00b7s, nous mart\u00e8lent les pubs.<\/p>\n\n\n\n

D\u00e9but 2017, pour des raisons administratives, la population genevoise a go\u00fbt\u00e9 au bonheur d\u2019\u00eatre lib\u00e9r\u00e9e de la pollution visuelle<\/a> et du matraquage mental des affiches publicitaires. Sur les affiches vierges ont vite fleuri dessins, po\u00e8mes et jolies phrases, car \u00ab\u2009quand la pub n\u2019est pas l\u00e0, les cervelles dansent\u2009\u00bb<\/em>, pouvait-on lire sur un panneau. L\u2019exp\u00e9rience a vite d\u00e9bouch\u00e9 sur une initiative communale, qui apr\u00e8s son aboutissement a donn\u00e9 lieu \u00e0 une saga de six ans aux multiples \u00e9pisodes judiciaires, les lobbyistes du marketing ayant tent\u00e9 d\u2019invoquer tous les moyens, notamment la sacro-sainte libert\u00e9 \u00e9conomique, pour l\u2019invalider. Sans succ\u00e8s.\u00a0<\/p>\n\n\n\n

L\u2019\u00e9pilogue aura lieu avec la votation du 12 mars prochain<\/a> en Ville de Gen\u00e8ve. Une des affiches du comit\u00e9 d\u2019initiative repr\u00e9sente un dialogue entre deux personnes qui marchent dans la rue. \u00ab\u2009Tu\u00a0penses \u00e0 quoi\u2009? \u2013\u2009\u00c0 rien, et toi\u2009? \u2013\u2009Moi non plus.\u00bb<\/em> Dans leurs t\u00eates d\u00e9filent pourtant les pubs crois\u00e9es sur leur chemin. Et vous, vous pensez \u00e0 quoi, maintenant\u2009?<\/p>\n\n\n\n

Teo Frei<\/strong><\/p>\n","protected":false},"featured_media":4123,"template":"","tx_journal_issues":[234],"tx_journal_display":[],"class_list":["post-4122","cpt_sj_article","type-cpt_sj_article","status-publish","has-post-thumbnail","hentry","tx_journal_authors-teo-frei","tx_journal_issues-416-2","tx_journal_sections-ecologie","tx_journal_sections-geneve"],"acf":[],"yoast_head":"\nZ\u00e9ro pub,\u00e7a nous ferait du bien\u2009! - solidarit\u00e9S Gen\u00e8ve<\/title>\n<meta name=\"description\" content=\"La pub colonise notre imaginaire. 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